An energy gel company dropped an elite marathoner for getting pregnant. We put one in our hero image. → Read the story
Endurance fuel
shouldn't be
complicated.
Ours isn't.
Stupid distances. Simple fuel.
Honey, tapioca syrup, and sea salt — combined at the ratio that research says matters for absorption. Real food, easy to carry.
Honey
Provides both fructose and glucose — with fructose as the dominant sugar. That's what makes it the backbone of the ratio.
provides both sugars
Tapioca Syrup
Glucose source. Fast-acting, easy on the gut. Pairs with honey at the ratio that matters.
provides the glucose
Sea Salt
Sodium. Helps your body actually absorb the energy. Also keeps you from cramping at hour six. Straightforward.
carries the sodium
Everyone says 0.8:1. We did the math on what actually reaches your gut.
Wait, isn't it 0.8:1?
Read why it's 0.73 →We published every recipe.
Including ours.
14 endurance fuel recipes. Different ratios, different ingredients, different price points. All free.
The sports nutrition industry's only moat was keeping you confused about what's in the packet. We'd rather you know exactly what you're eating — and why.
Make your own. Compare ours. Decide for yourself.
Don't take our word for it.
The dual-transporter ratio isn't our idea. It's been tested in labs and on course for over a decade. Here's where to start reading.
Fructose-Glucose Co-Ingestion
Multiple transporters (SGLT1 + GLUT5) absorb more carbohydrate per hour than glucose alone. More energy absorbed per hour than glucose alone — over 1g of carbs per minute with the right ratio.
→ Read ResearchHoney vs. Conventional Gels
Honey performs comparably to conventional glucose gels in controlled tests. Similar energy delivery, comparable gut tolerance.
→ Read ResearchSodium-Glucose Cotransport
Sodium drives glucose across the intestinal wall via SGLT1. It's not just about cramping — it's the mechanism that makes carb absorption work.
→Endurance sports shouldn't require a chemistry degree or a trust fund.
Simple fuel for stupid distances.
That's it.
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